We're realigning our image to match our mission and speaking to the World with a single voice. Although some of our brands are getting a new name and look, our collective promise to our customers remains the same:-
TO BUILD OUR CORNERSTONES OF DIVERSIFICATION, BRANDING AND VALUE TO ENHANCE OUR POSITION AS A PREMIER MARKETER AND MANUFACTURER OF HOME TEXTILE GOODS THAT APPEAL TO A BROAD SPECTRUM OF CUSTOMERS.
People - Our composition of employees and associates is a mighty, balanced blend of knowledge, skills and experience, allowing it to offer professionalism and productivity. We are committed to treating all employees, clienteles and associates with fairness, dignity and respect.
Product - We are committed to being best-in-class on cost, quality and time-to-market to enhance the excellence and value of our products.
Portfolio - A believe in operational excellence with principles of exceeding associates' expectations, ensuring clienteles' satisfaction, embracing others' difference with respect and giving back to the community.
Culture - We foster a cooperative culture and work as collaborative team for the success of operational excellence.
Financial - Providing a reasonable return to all associates and at the same time, protecting the business and reputation of the company to continue to live up to the expectations of all associates.